This was the Netflix homepage as it was when I originally did the new concept. I contacted anyone I could at Netflix and showed them the new conceptual redesigned homepage (below). I’m not saying I had any kind of influence, but it’s an awful coincidence that the homepage has since changed to a slightly nicer looking “design”.

I went ahead and took the dive into the unknown and became a member of Netflix despite my reservations about how technologically sound and quality such a poor design could be. Once I was in I was hooked and quickly moved from 1 to 3 movies out at a time, streamed any and all Doctor Who I could get, and became a big fan of the service Netflix offers.

All that said, I still felt like the design was done as more of a working, developer design (nothing against developer, after all I’m one too), rather than a real quality, usable, and astheticly pleasing design. I thought it could be better, so here’s what I put together for a new homepage design.

With this design I’ve incorporated everything in the current site, minus the bland, ugly, dated design. Right away the user knows what this site offers, movies. The color scheme works off of the Netflix red and provides a much richer, touchable look. The new design keeps everything the user needs to have quick access to on the homepage, and removes the clutter and the harshness of the bright red used in the current background.

In closing, we at BeOriginal think Netflix offers a great service that keeps getting better. The current design really doesn’t show the quality, nor get the turnover that they deserve as a great company providing a very current, high quality, and tech related service. A new, updated, “web 2.0-ish” design could drastically improve the new user growth, as well as the current user moral and organic spread.

Similar Projects

IndieFeed wanted an iPhone version of their site to go with their awesome new Wordpress based site, designed by, plug, BeOriginal. Thankfully, we didn’t have to create the iPhone version from scratch, not that we couldn’t mind you. It’s just that the folks over at Brave New Code already provided the Wordpress community with a handy little plugin by the name of WPTouch. With that in hand, rather than wasting time and effort (and the client’s budget) building an iPhone site from scratch, we were able to have a complete, custom, working iPhone version up in no time flat.

While the WPTouch plugin helped speed up the process, it didn’t take care of everything. It did give us a base template to start from. We then had to take the design from the main site and incorporate it into the new iPhone optimized site. To do that we used a complex series of lasers, microscopes, science, crazy mathematical equations, three sour apple jellybeans, and two boxes of plutonium schmear all to miniaturize the design to best fit the iPhone. We think everything turned out pretty great. Our client, IndieFeed, loves it, and that makes it all worth it.

If you’ve got an iPhone or iPod Touch we highly recommend you try it out.

Similar Projects