IndieFeed wanted an iPhone version of their site to go with their awesome new Wordpress based site, designed by, plug, BeOriginal. Thankfully, we didn’t have to create the iPhone version from scratch, not that we couldn’t mind you. It’s just that the folks over at Brave New Code already provided the Wordpress community with a handy little plugin by the name of WPTouch. With that in hand, rather than wasting time and effort (and the client’s budget) building an iPhone site from scratch, we were able to have a complete, custom, working iPhone version up in no time flat.

While the WPTouch plugin helped speed up the process, it didn’t take care of everything. It did give us a base template to start from. We then had to take the design from the main site and incorporate it into the new iPhone optimized site. To do that we used a complex series of lasers, microscopes, science, crazy mathematical equations, three sour apple jellybeans, and two boxes of plutonium schmear all to miniaturize the design to best fit the iPhone. We think everything turned out pretty great. Our client, IndieFeed, loves it, and that makes it all worth it.

If you’ve got an iPhone or iPod Touch we highly recommend you try it out.

Similar Projects

We recently finished a complete overhaul of the Washington, D.C. based indiefeed.com. IndieFeed provides a music discovery service to the indie community through a number of daily downloads in various music genres. The idea for the site overhaul was not only to provide a fresh, energetic look to an out of date site, but also to make the music discovery process much easier for the user. One of the many features we added in the redesign was an option to play the song directly from the browser via a small Flash audio player.

Taking it to the iPhone

One of the biggest differences to this site than many others we’ve done is that IndieFeed wanted a version of the site designed specifically for the iPhone. Since the site was built on the ever flexible and extensible WordPress engine we were able to simplify the process of conversion from normal site to iPhone based site. The WordPress community is always contributing new and innovative tools for extending the power of WordPress. We were able to take advantage of one of these innovations using the WPTouch plugin as provided by the amazing and generous developers over at Brave New Code. This not only helped streamline development of the iPhone version of the site, but also speed up the process considerably.

And Finally…

What we ended up with was a site the client IndieFeed can now be proud to display as more of a showpiece than a simple utilitarian, get-the-job-done, kind of site. As with all the projects we take on, we always try to blend form with function. We beleive good design should pave the way to a good user experience.

Similar Projects