If a picture is worth a thousand words… a one minute video can deliver an encyclopedia of information to your prospective clients via the web. We are going to cover some Pre-Design topics and three main pitfalls to producing a video for delivery on the web?

Who Gets the Information?

Consider how much information you truly want to broadcast to everyone before you start developing your video. If you decide you need to limit the information to only people that have paid for it you can set up a password system. If there are specifics that you want to enphisis yet details you need to keep close to the vest, usually you can discuss that with the art director and achieve your goal through the shots you choose and the editing process.

Decide Before You Design

This is a subheading that appears in most every article. The reason is that if you do not have a clear understanding of your ultimate goal for the project, no matter what medium it involves, you will not be able to achieve a satisfactory result. So, start by asking yourself a series of questions.

Ask Questions

Who is my target market. What about my product or service would appeal to them. Is there a call to action. Continue reading »

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